One Minute Summary: 
  This chapter gave additional reasons for discrepancies between price and value of a security, such as seasoned and unseasoned issues, contractual and non-contractual comparables, and special supply and demand circumstances.
Chapter in Detail:
  Seasoned issue—an issue of a company has a high reputation among investors due to its long and successful operating history. The price of a seasoned issue may exhibit price inertia even when its financial statements or future prospects have been weakened.
Unseasoned issue—an issue that usually belongs to the industrial field. Unseasoned issues are very sensitive to adverse developments of any nature. Therefore, during a business storm, a group of unseasoned issues is likely to suffer more than a group of seasoned issues, which speculative opportunities may arise for a security buyer.
Misuse of comparables—an issue is quantitative preferable to others in a similar industry does not imply that issue is a sound purchase. The issue must be considered as attractive on a stand-alone basis.
Contractual related comparables—when a senior issue is more preferable than its junior securities based on quantitative factors, one should consider switching to the senior issue as a sound investment. Any improvement in the business should reflect a better return than one made in the common stock.
Special supply and demand factors—short-term speculative purchases due to temporary excitement in an issue, or its related industry. 
Practical Application:
  - Washington Mutual (WaMu) as a seasoned      issue—an analyst may examine WaMu’s financial statements and reveal      significant information about its financial position. At the peak of      WaMu’s operation, the option ARMs and subprime mortgage represent over 50%      of its loan portfolio.
 - Buy an issue that you can fully      understand its business fundamentals, unless a significant, demonstrable discrepancy      exists between its current price and value.
 
Three Quotes: 
  - “We have warned against an overready      acceptance of a purely quantitative superiority. The future is often no      respecter of statistical data.” Pp. 691
 - “He buys by reputation rather than by      analysis and he holds tenaciously to what he has bought. Hence holders of      long-established issues do not sell them readily, and even a small decline      in price attracts buyers long familiar with the security.” Pp. 688
 - “These disparities [of prices between senior      and junior securities] arise from the frequent failure of the general      market to recognize the effect of contractual provisions and often also      from a tendency for speculative markets to concentrate attention on the      common stocks and to neglect the senior securities.” Pp. 693 
 
Three questions to the group to test understanding: 
  - Why price inertia exists?
 - In valuing comparables between companies      in the same industry but with different capital structure, how would the analyst      account for the differences? 
 - When an industrial issue appears to be undervalued      from its comparables, what would be the best course of action?
 
Clarifications & Group Discussion:
  - Would you consider expanding your      investment horizon to include more senior securities?
 - What other additional factors may      contribute to discrepancy between price and value?
 - Do we have more “seasoned” industrial      issues today?
 - Technical analysis is a form of special      supply and demand?
 
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